Rory is the vice chairman of Ogilvy UK, which is one of the biggest marketing and advertising companies in the world. He’s the author of the book Alchemy: The Surprising Power of Ideas That Don’t Make Sense and his TED talks that have been viewed over 7 million times. In the conversation Rory gives me a masterclass in marketing and advertising ,and reveals the marketing secrets brands use to change our perception of products and influence our behaviour. Enjoy 🙂

00:00 Intro
01:52 University and your view on education
10:29 The power of statistics
23:30 You should always ask why
25:09 The doorman fallacy
28:40 Consumer psychology
32:33 Why you should dare to be trivial
43:19 Building talkability into a product
54:48 What got your interested in marketing?
01:03:33 How most businesses are optimised
01:04:06 User imagery vs target audience
01:07:00 How you become the perfect brand
01:08:33 Evolutionary psychology and products
01:16:00 The importance of longitudinal questions
01:18:16 Why new ideas are slow to take off
01:20:53 Rebrands and longevity
01:30:37 Brands lead to better products
01:32:24 What don’t people like about advertising?
01:42:55 Psychological value
01:48:47 Happiness
01:56:44 Book recommendations