Most of us tend to believe that luck is this omnipotent force beyond our control, but the reality is we can actually manufacture luck and increase our chances of lucky events happening to us. My guest this week is Psychology Professor Richard Wiseman who has published over 100 academic papers and countless books examining the psychology of magic and illusion, deception, luck and self-development. In the conversation we delve into all of these quirky areas of psychology, discussing the findings of Richard’s ten-year scientific study into the nature of luck, the power of the ‘As If’ principle, magic and much more.